Never Satisfied!, with its glorious retro kiddie-commercial style, has probably been our most popular submission, and the decision to put it into print was a no-brainer.

Says label: “I actually got the inspiration from a topic we where discussing in my consumer analysis class. We talked about the various attitudes of the consumer and how we can never satisfy our needs. I guess we can never be completely satisfied - and this goes for relationships as well as our own consumerist desires.”

The tee’s ‘distressed’ look was achieved by the omission of a base-white underneath the print, and this was essential to completing the retro-feel of the shirt.