Miss Bean’s Ecologic Driving is our first environmentally friendly shirt. The design highlights issues of car pollution (and subsequent global warming) and the need for alternative transport, but in a kooky fashion that is thankfully devoid of politically-correct pomposity.

Says Miss Bean: “I love animals and nature, and I do worry about the future of the Earth.

“There is a lot of pollution in Paris, and I think that if everyone commuted to work on top of a tortoise, we would all breathe a lot better!”

Shirt factoid: The forest-green tee (almost a bottle green) is a great canvas for the luminous tortoise, which sits vibrantly on the shirt.